Digital marketing and social media : why bother?
Maria Teresa Pinheiro Melo Borges Tiago; José Manuel Cristóvão Veríssimo
| Year of publication: |
2014
|
|---|---|
| Authors: | Tiago, Maria Teresa Borges ; Cristóvão Veríssimo, José Manuel |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 703-708
|
| Subject: | Digital marketing | Budget spending | Social metrics | Digital media trends | Social Web | Social web | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Marketingmanagement | Marketing management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433306