Digital marketing and the exchange of knowledge
Year of publication: |
2001
|
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Authors: | Davenport, Thomas ; Jarvenpaa, Sirkka L. |
Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 130-160
|
Subject: | Wissenstransfer | Knowledge transfer | Electronic Commerce | E-commerce | Wissensmanagement | Knowledge management | Wissen | Knowledge |
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