Digital marketing excellence : planning, optimizing and integrating online marketing

Dave Chaffey and PR Smith

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index

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Year of publication:	[2017] ; Fifth edition
Authors:	Chaffey, Dave ; Smith, Paul R.
Publisher:	London : Routledge
Subject:	Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxvii, 660 Seiten Illustrationen, Diagramme
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
Notes:	Vorherige Auflagen unter dem Titel : Emarketing excellence, c2013 Includes bibliographical references and index
ISBN:	978-1-138-19168-6 ; 978-1-138-19170-9 ; 978-1-315-64034-1
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014376542