Digital marketing in cultural heritage : an approach to metaverse
Year of publication: |
2023
|
---|---|
Authors: | Carignani, Francesco ; Clemente, Laura ; Iodice, Gesualda ; Bifulco, Francesco |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 142-163
|
Subject: | Metaverse | online-m | Online-Marketing | Internet marketing | Kulturgüter | Cultural heritage |
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