Extent: | Online-Ressource (168 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Digital Marketing Management: A Handbook for the Current (or Future) CEO; Dedication; Acknowledgments; Contents; List of Figures; Introduction; Foundations; CHAPTER 1: How Did We Get Here? Definitions and Background; CHAPTER 2: Strategic Thought as It Relates to Digital Marketing; CHAPTER 3: Website Design; Delivery; CHAPTER 4: Search Engine Marketing; CHAPTER 5: E-mail Marketing; CHAPTER 6: Social Media and Mobile Marketing; Context; CHAPTER 7: Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing CHAPTER 8: Legal Issues: Data privacy, Security, and Intellectual PropertyCHAPTER 9: The Customer Database and Analytics; CHAPTER 10: Concluding Thoughts; APPENDIX: Digital Marketing Plan Outline; Index; Cover |
ISBN: | 978-1-60649-924-5 ; 978-1-60649-925-2 ; 978-1-60649-924-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012678898