Marketing in the age of Google : your online strategy is your business strategy
Vanessa Fox
| Year of publication: |
c2010
|
|---|---|
| Authors: | Fox, Vanessa |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Suchmaschine | Search engine | World Wide Web |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | XIV, 242 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. 1003 |
| ISBN: | 978-0-470-53719-0 ; 0-470-53719-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003898163