Extent: | xii, 395 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverzeichnis: Seite 361-385. - Index |
ISBN: | 978-1-5264-2666-6 ; 978-1-5264-2667-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951483