Digital marketing strategies for tourism, hospitality, and airline industries
José Duarte Santos, Óscar Lima Silva
| Year of publication: |
[2020]
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|---|---|
| Other Persons: | Duarte Santos, José (ed.) ; Silva, Oscar Lima (ed.) |
| Publisher: |
Hershey, PA, USA : IGI Global, Business Science Reference |
| Subject: | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Fluggesellschaft | Airline |
| Description of contents: |
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Table of Contents [gbv.de]
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| Extent: | xvi, 267 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5225-9783-4 ; 978-1-5225-9784-1 ; 9781522597858 ; 978-1-5225-9785-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012035772