Digital marketing strategies for tourism, hospitality, and airline industries
José Duarte Santos (Instituto Superior Politécnico Gaya, Portugal), Óscar Lima Silva (Instituto Superior Politécnico Gaya, Portugal), editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Duarte Santos, José (ed.) ; Silva, Oscar Lima (ed.) |
| Publisher: |
Hershey, Pennsylvania : IGI Global |
| Subject: | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Gastgewerbe | Hospitality industry | Marketingmanagement | Marketing management | Fluggesellschaft | Airline | Tourismuswirtschaft | Tourism industry |
| Description of contents: |
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Table of Contents [gbv.de]
|
Online Resource
| Extent: | 1 Online-Ressource (267 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 08/13/2019) |
| ISBN: | 978-1-5225-9785-8 ; 978-1-5225-9784-1 ; 978-1-5225-9783-4 |
| Other identifiers: | 10.4018/978-1-5225-9783-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012394273