Digital marketing strategy : text and cases
Glen L. Urban
| Year of publication: |
2004
|
|---|---|
| Authors: | Urban, Glen L. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Electronic Commerce | Telemarketing | Internet | Marketingstrategie |
| Extent: | XVII, 195 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-183177-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004818597