Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Year of publication: |
2014
|
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Authors: | Solima, Ludovico |
Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 181-199
|
Subject: | Museum | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Mobile Anwendung | Mobile application | Open Source | Open source | Internet der Dinge | Internet of things |
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