Digital transformation of business-to-business sales : what needs to be unlearned?
Year of publication: |
2021
|
---|---|
Authors: | Mattila, Malla ; Yrjölä, Mika ; Hautamäki, Pia |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 113-129
|
Subject: | Business-to-business | digital transformation | qualitative study | sales management | selling | unlearning | Digitalisierung | Digitization | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Verkaufspersonal | Salespeople |
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