Digitale Kommunikation
Annette Pattloch; Andrea Rumler; Pakize Schuchert-Güler
| Year of publication: |
2012
|
|---|---|
| Authors: | Pattloch, Annette ; Rumler, Andrea ; Schuchert-Güler, Pakize |
| Published in: |
Digitale Kommunikation. - Berlin : Uni-Edition, ISBN 978-3-942171-57-1. - 2012, p. 9-29
|
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545436