Digitalization capabilities as enablers of value co-creation in servitizing firms
Sambit Lenka, Vinit Parida, Joakim Wincent
| Year of publication: |
January 2017
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|---|---|
| Authors: | Lenka, Sambit ; Parida, Vinit ; Wincent, Joakim |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 1, p. 92-100
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20975 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637216