Digitally customized and interactive laddering : a new way for examining tourists' value structures
Year of publication: |
2023
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Authors: | Sorakunnas, Esko ; Konu, Henna |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 3, p. 626-643
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Subject: | Association Pattern Technique | consumer value structure | digitally customized laddering | means-end theory | nature-based tourism | universal values |
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