Digitization and flexibility : evidence from the South Korean movie market
Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Joonhyuk ; Anderson, Eric T. ; Gordon, Brett R. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 5, p. 821-843
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| Subject: | digitization | flexibility | intermediation | product variety | concentration | movies | Südkorea | South Korea | Filmwirtschaft | Film industry | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668038