Quality vs. variety : trading larger screens for more shows in the era of digital cinema
Year of publication: |
2015
|
---|---|
Authors: | Rao, Anita ; Hartmann, Wesley R. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 2, p. 117-134
|
Subject: | Digital media | Movie theatres | Quality | Variety | Kino | Movie theatre | Digitale Medien | Filmwirtschaft | Film industry | Digitalisierung | Digitization | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation |
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