Digitization of luxury fashion by building an omnichannel dream
Year of publication: |
2021
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Authors: | Karadag, Gizem Merve ; Erdogmus, Irem Eren |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 233-256
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Subject: | Luxury fashion | digitization | omnichannel journey | the democratization of luxury | emerging markets | luxury consumer typologies | Schwellenländer | Emerging economies | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
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