Dimensions of effective CSR communication based on public expectations
Year of publication: |
September 2018
|
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Authors: | Kim, Sora ; Ferguson, Mary Ann |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 6, p. 549-568
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Subject: | CSR communication | confirmatory factor analysis | measurements | predictors | measurement model | Corporate Social Responsibility | Corporate social responsibility | Faktorenanalyse | Factor analysis | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Messung | Measurement |
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