Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country
Quan Hong Nguyen, Tho Thi Anh Nguyen, Linh Thuy Nguyen and Hien Thi Tran
Year of publication: |
2023
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Authors: | Quan Hong Nguyen ; Tho Thi Anh Nguyen ; Linh Thuy Nguyen ; Hien Thi Tran |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 4, p. 466-492
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Subject: | website reputation | e-trustmark reputation | website trustworthiness | online shopping | customer loyalty | purchase intentions | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Reputation | Firmenimage | Corporate reputation | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
Saved in:
Online Resource