Direct and indirect effects of perceived usefulness of loans on clients' intention to recommend financial service providers
Year of publication: |
2016
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Authors: | Mbawuni, Joseph ; Nimako, Simon Gyasi |
Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1460-6712, ZDB-ID 2193369-8. - Vol. 8.2015/2016, 4, p. 333-349
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Subject: | trust | loan service | perceived usefulness | satisfaction | recommendation | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung | Financial services | Vertrauen | Confidence | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Kredit | Credit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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