The direct and indirect effects of advertising spending on firm value
Year of publication: |
2010
|
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Authors: | Joshi, Amit ; Hanssens, Dominique M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 1, p. 20-33
|
Subject: | Marketing | Werbung | Advertising | Ausgaben | Expenditure | Immaterielle Werte | Intangible assets | Unternehmenswert | Firm value | Signalling |
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