Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
Year of publication: |
September-October 2017
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Authors: | D'Hooge, Serena C. ; Hudders, Liselot ; Cauberghe, Veroline |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 5, p. 452-462
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Subject: | Product Placement | Product placement | Celebrity-Werbung | Celebrity endorsement | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour |
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