Direct marketing and sales promotion strategies : effective below-the-line marketing in Europe
Virginia Matthews
| Year of publication: |
1998
|
|---|---|
| Authors: | Matthews, Virginia |
| Publisher: |
London : Informa [u.a.] |
| Subject: | Europa | Direktwerbung | Direktmarketing | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 143 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-84083-077-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552873