Direct marketing in the Kenyan public sector
Paul Katuse
| Year of publication: |
2023
|
|---|---|
| Authors: | Katuse, Paul |
| Published in: |
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-17863-4. - 2023, p. 43-65
|
| Subject: | Direct marketing | Kenya | Marketing communication | Parastatal | Public sector | Öffentlicher Sektor | Kenia | Direktmarketing | Marketingmanagement | Marketing management | Öffentliches Unternehmen | Public enterprise |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-17863-4_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289794