Direct marketing: rise and rise or rise and fall?
| Year of publication: |
1995
|
|---|---|
| Authors: | Evans, Martin ; O'Malley, Lisa ; Patterson, Maurice |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 6, p. 16-23
|