Direct response marketing : understanding patronage bahavior and testing competing strategies
Arch G. Woodside; Ellen M. Moore
| Year of publication: |
1983
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|---|---|
| Authors: | Woodside, Arch G. ; Moore, Ellen M. |
| Published in: |
Patronage behavior and retail management. - New York [u.a.] : North-Holland, ISBN 0-444-00704-0. - 1983, p. 179-205
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003013219