Essays by distinguished marketing scholars of the Society for Marketing Advances

edited by Arch G. Woodside, Ellen M. Moore

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades

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Year of publication:	2002
Other Persons:	Woodside, Arch G. (contributor) ; Moore, Ellen M. (contributor)
Institutions:	Society for Marketing Advances (contributor)
Publisher:	Amsterdam : JAI
Subject:	Marketingtheorie \| Marketing theory \| Marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource
Series:	Advances in business marketing and purchasing. - Bingley : Emerald, ISSN 1875-810X, ZDB-ID 2401651-2. - Vol. volume 11
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references Online-Ausg.
ISBN:	978-1-84950-148-4 ; 1-84950-148-3 ; 0762308699 ; 9780762308699 ; 0-7623-0869-9 ; 978-0-7623-0869-9 ; 978-0-7623-0869-9
Other identifiers:	10.1016/S1069-0964(2002)11 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009630894