Direct-to-consumer advertising and consumer welfare
Year of publication: |
2013
|
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Authors: | Jayawardhana, Jayani |
Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 31.2013, 2, p. 164-180
|
Publisher: |
Elsevier |
Subject: | Direct-to-consumer advertising | Physician advertising | Prescription drugs | Structural model | Welfare |
Type of publication: | Article |
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Classification: | D12 - Consumer Economics: Empirical Analysis ; D21 - Firm Behavior ; I11 - Analysis of Health Care Markets ; L51 - Economics of Regulation ; L65 - Chemicals; Rubber; Drugs; Biotechnology ; M37 - Advertising |
Source: |
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Direct-to-Consumer Advertising and Consumer Welfare
Jayawardhana, Jayani, (2013)
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani, (2013)
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The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Rubin, Paul H., (2014)
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani, (2013)
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Direct-to-Consumer Advertising and Consumer Welfare
Jayawardhana, Jayani, (2013)
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani, (2013)
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