Direct to consumer advertising
Year of publication: |
2006
|
---|---|
Authors: | Bradford, W. David ; Kleit, Andrew N. |
Published in: |
The Elgar companion to health economics. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-003-9. - 2006, p. 306-314
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing |
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