Direct to consumer advertising in pharmaceutical markets
Year of publication: |
2006
|
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Authors: | Brekke, Kurt R. ; Kuhn, Michael |
Published in: |
Journal of health economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6296, ZDB-ID 625797-5. - Vol. 25.2006, 1, p. 102-130
|
Subject: | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Oligopol | Oligopoly |
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