Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion
Year of publication: |
2014
|
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Authors: | Bar, Talia |
Other Persons: | Lillard, Dean R. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Wohlfahrtsanalyse | Welfare analysis | Theorie | Theory | Werbung | Advertising | Patienten | Patients |
Extent: | 1 Online-Ressource (34 p) |
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Series: | NBER Working Paper ; No. w19794 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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