Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Pepijn K. C. van de Pol; Frank G. A. de Bakker
| Year of publication: |
2010
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|---|---|
| Authors: | Pol, Pepijn K. C. van de ; Bakker, Frank G. A. de |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 94.2010, 2, p. 211-224
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| Subject: | Pharmaindustrie | Pharmaceutical industry | Direktmarketing | Direct marketing | Corporate Social Responsibility | Corporate social responsibility | Vergleich | Comparison | USA | United States | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997043