Direct-to-consumer advertising of predictive genetic tests : a health belief model based examination of consumer response
Year of publication: |
2014
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Authors: | Rollins, Brent L. ; Ramakrishnan, Shravanan ; Perri, Matthew |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 3, p. 263-278
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Subject: | health belief model | direct-to-consumer | predictive genetics tests | Konsumentenverhalten | Consumer behaviour | Gentechnik | Genetic engineering | Prognoseverfahren | Forecasting model | Direktmarketing | Direct marketing | Gesundheit | Health |
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