Direct‐to‐consumer advertising of prescription drugs: help or hindrance to the public's health?
Year of publication: |
2005
|
---|---|
Authors: | Finlayson, Greg ; Mullner, Ross |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 7, p. 429-431
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Prescription medicines | Pharmaceuticals industry | Advertising | Public health | Health education |
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