Direct to consumer advertising of robotic heart bypass surgery
Year of publication: |
2016
|
---|---|
Authors: | Kiani, Soroosh ; Kurian, Dinesh ; Henkin, Stanislav ; Desai, Pranjal ; Brunel, Frederic ; Poston, Robert |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 10.2016, 4, p. 358-375
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Satisfaction | Expectations | Robotic | Coronary artery bypass grafting | Direct to consumer | Minimally invasive surgery |
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