Directions in marketing communications research: An analysis of the International Journal of Advertising
Year of publication: |
2007
|
---|---|
Authors: | West, Douglas |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 4, p. 543-556
|
Saved in:
Saved in favorites
Similar items by person
-
Strategic marketing : creating competitive advantage
West, Douglas S., (2015)
-
Electronic marketing orientation in the Small and Medium-sized Enterprises context
Shaltoni, Abdel Monim, (2018)
-
A test of the free riding hypothesis using parking coupon data
Lindsey, Robin, (1993)
- More ...