Direkt-Marketing bei Banken : ein Instrument der Qualitätspolitik
Harry Giesler
| Year of publication: |
1993
|
|---|---|
| Authors: | Giesler, Harry |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Kunde | Bank | Marketing | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 256 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Freiburg (Breisgau), Univ., Diss., 1992 |
| ISBN: | 3-8244-0158-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004150234