Extent: | XV, 377 S. graph. Darst. 240 mm x 170 mm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. 341 - 371 |
ISBN: | 3-8349-0280-2 ; 978-3-8349-0280-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003516888