Disaster avoidance/recovery marketing
Year of publication: |
2014
|
---|---|
Authors: | Shimizu, Akira ; Aiello, Gaetano |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 2, p. 109-112
|
Subject: | marketing | disaster | LOHAS | victims' behavior | social role |
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