Discerning ethical challenges for marketing in China
Georges Enderle, Qibin Niu
| Year of publication: |
2014
|
|---|---|
| Authors: | Enderle, Georges ; Niu, Qibin |
| Published in: |
Marketing and the common good : essays from Notre Dame on societal impact. - London [u.a.] : Routledge, ISBN 0-415-82882-1. - 2014, p. 281-305
|
| Subject: | Marketing | Unternehmensethik | Business ethics | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774175