Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact
Year of publication: |
2013
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Authors: | Dekker, Kim ; van Reijmersdal, Eva A. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 2 (1.3.), p. 224-240
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