Discounters versus Supermarkets and Hypermarkets : what drives store-switching?
Year of publication: |
2020
|
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Authors: | Fornari, Edoardo ; Grandi, Sebastiano ; Menegatti, Mario ; Fornari, Daniele |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 5, p. 555-574
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Subject: | Discounters | Hypermarkets | pull drivers | Store-switching | Supermarkets | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | SB-Warenhaus | Hypermarket | Diskontierung | Discounting | Rabatt | Rebate | Discounter |
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