Discouraging cigarette smoking through de-marketing strategies
Year of publication: |
2016
|
---|---|
Authors: | Chauhan, Hemant ; Setia, Palki |
Published in: |
Future Business Journal. - Amsterdam : Elsevier, ISSN 2314-7210. - Vol. 2.2016, 1, p. 31-39
|
Publisher: |
Amsterdam : Elsevier |
Subject: | De-marketing | Factor analysis | Multi-stage sampling | Psychological value |
-
Discouraging cigarette smoking through de-marketing strategies
Chauhan, Hemant, (2016)
-
Cha, Seong Soo, (2019)
-
Relationships as strategic assets : a sport fan equity approach
Kim, Young Do, (2020)
- More ...
-
Discouraging cigarette smoking through de-marketing strategies
Chauhan, Hemant, (2016)
-
Modelling the determinants of consumers' intentions to use online sharing economy platforms
Chauhan, Hemant, (2023)
- More ...