Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Paola Evangelisti Allori
Year of publication: |
2010
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Authors: | Evangelisti Allori, Paola |
Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 75-97
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Subject: | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
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