Discovering emerging research topics for brand personality : a bibliometric analysis
Year of publication: |
2019
|
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Authors: | Lara-Rodríguez, Juan Sebastián ; Rojas-Contreras, Camilo ; Duque Oliva, Edison Jair |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 4, p. 261-272
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Subject: | Brand personality | Brand management | Bibliometric analysis | Branding | Marketing science | Bibliometrie | Bibliometrics | Markenführung | Markenimage | Brand image | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2019.06.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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