Actor engagement : origin, evolution and trends
Year of publication: |
2023
|
---|---|
Authors: | Barrera Rodríguez, Ana María ; Duque Oliva, Edison Jair ; Vieira Salazar, Jaime Andrés |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1479-1497
|
Subject: | Actor engagement | Bibliometric analysis | Customer engagement | Engagement | Scientific mapping | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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