Discovering the "customer annoyance iceberg" through evidence controlling
Year of publication: |
2008
|
---|---|
Authors: | Stauss, Bernd ; Seidel, Wolfgang |
Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 2280177-7. - Vol. 2.2008, 1, p. 33-45
|
Subject: | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Controlling | Management control |
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