Discrepancies of positive and negative consumption expectations in high risk drinking experiences
Michael Baird; Robyn Ouschan; Ian Phau
| Year of publication: |
2011
|
|---|---|
| Authors: | Baird, Michael ; Ouschan, Robyn ; Phau, Ian |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 19.2011, 1, p. 1-6
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Risiko | Risk |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909013