Horizontal referrals in B2B markets
Mahima Hada, Arnaud De Bruyn, and Gary L. Lilien
| Year of publication: |
2024
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|---|---|
| Authors: | Hada, Mahima ; De Bruyn, Arnaud ; Lilien, Gary L. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 1, p. 143-164
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| Subject: | B2B markets | referrals | customer-supplier relationship | conjoint experiment | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Conjoint-Analyse | Conjoint analysis | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231175415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584175